Content is king! Indeed it is, especially so when you are driving your business from website traffic. Search engine optimization becomes very crucial in order to rank high in the search engine results page. In today’s time, when most businesses are either platform-based or going digital to reach out to the customers beyond geographical boundaries, SEO friendly content becomes very important. What is SEO in content? It is the search engine optimized content that is created with the goal of attracting more traffic to the website. How can you create SEO-optimized content? Here are a few tips to create strong user-friendly and SEO-friendly content for your blogs and guest posting.
Who are you creating the content for? This is the first question that you need to answer when embarking on creating content. Make a checklist of questions like:
● What is the ideal target audience for your product/service?
● Who are your current customers?
● Is there are a potential market for your product/service?
Once you get a brief on who you are going to create content for, your content becomes much more niche-specific. Providing niche-specific content makes sure that you are answering real questions and offering solutions rather than just creating white noise. This way, you are not only catering to the existing audience but also reaching out to the new audience. Staying relevant to your industry niche will keep you in the vicinity of your intended audience.
Once you have decided on the niche, find out what your customers are searching for? This is exactly where you are likely to get your content ideas from. Many SEO services in Hyderabad recommend using keyword search tools like Google Keyword Planner and KW Finder. Google Keyword Planner is the best way to start your research on keywords; you will also get the volume of search for that particular keyword. A keyword planner helps in organizing, editing, and optimizing your keyword list. As you have the search volume associated with each keyword, you can strategize its placement accordingly. Keywords that are too competitive should be replaced with slightly lower-ranked keywords.
Content organization comes secondary to keyword optimization. The content on your website should be logically reasonable and understandable to the user. The value creation of the content cannot be paralleled by any amount of keyword optimization. Once the user lands on your page, it’s perhaps the value derived from the content, which makes them stay. Hence, the importance of high-quality content cannot be understated.
The black hat techniques of SEO friendly content are passé and should be avoided at all cost. Google algorithms are tweaked very frequently as they aim at providing the best user experience. These black hat techniques like keyword stuffing, link schemes, and doorway pages are penalized by Google’s new ranking algorithms. Hence, the focus and the weight of good SEO content falls back on the structure of the content and on-page SEO.
Good content should be easy to read and a user is more likely to share this type of content. Important on-page SEO techniques like Title tags, Meta keywords attributes, and Meta Description attributes must be enhanced. The title tag is the most important parameter that is attributed to the ranking of your page in search results. You can also link back your articles to high-quality and legitimate websites as you can cite credible sources in your content.
Other techniques for SEO friendly content include optimizing your images and making content more shareable by adding social media plugins. Making it compatible for all kinds of devices is the key. Almost every digital marketing company in Gurgaon, Delhi or any other place specialize in this and many other services that help build your business by driving more traffic to your website.