seo trend 2020

SEO Training in Lahore: Things You Need to Know

Technology

SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning
of web pages in organic search results. Because organic search is the most bulging way for people to determine and access
online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

What you’ll learn in SEO training in Lahore

 ON PAGE SEO
 OFF-PAGE SEO
 Technical SEO
 Keyword Research
 Google Analytics
 Content Writing Strategies
 Competitor Analysis Framework
 Related HTML Tags

ON PAGE SEO

On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users.
Common on-page SEO practices include optimizing title tags, content, internal links, and URLs.

Why is On-Page SEO Important?

Does traditional on-page SEO still make a difference in 2022?

Google’s own “How Search Works” report states that Google on On-page SEO Even though Google is WIDELY smarter than it was back in the day, they still use old-school stuff (like looking for a specific keyword on your page).

OFF-PAGE SEO

Off-page SEO (also called " off-site SEO") refers to actions taken outside of your website to impact your rankings within search
engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site rank.

Why does off-page SEO matter?

While search algorithms and ranking factors are constantly changing, the congruence within the SEO community is that the
relevance, reliability, and authority that effective off-page SEO affords a website still play a major role in a page's ability to rank. Visit here for SEO Training in Lahore

Technical SEO

Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively
(to help improve organic rankings). Since the technical structure of a site can have a massive impact
on its performance, everyone must understand these values. By following these guidelines, you can help to ensure that the security
and structure of your site meet the expectation of search engine algorithms, and are rewarded in search results accordingly.

1. Use SSL.
2. Ensure your site is mobile-friendly.
3. Speed your site up.
4. Fix duplicate content issues.
5. Create an XML sitemap.
6. Consider enabling AMP.
7. Add structured data markup to your website
8. Register your site with Google Search Console and Bing
Webmaster Tools

Keyword Research

Keyword research is the process of discovering words and phrases that people use in search engines, like Google, Bing, and YouTube.
Why is Keyword Research Important for SEO?
Keyword research impacts every other SEO task that you perform, including finding content topics, on-page SEO, email outreach, and
content promotion.

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Keyword research process

That’s why keyword research is usually the first step of any SEO campaign.

Put another way: Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.

As a bonus, researching keywords helps you better understand your target audience. That’s because keyword research gives you insight into what customers are searching for… and the exact words and phrases that they use. In other words: keyword research is market research for the 21st century.

Google Analytics

Google Analytics is a clever tool that allows website owners to track, analyze, and report data about their sites. As you might expect, it
focuses on data gathered through the Google search engine – which is where you’re likely to generate most of your traffic from anyway.

It primarily works by using a block of JavaScript code that gets added to pages on the website. With this in place, Analytics can track and
monitor activity.
Many businesses use Google Analytics to see:
1. Who is visiting their website
2. Where they’re coming from
3. How long they’re on the site for
4. How they spend their time on the website
5. Whether they convert to paying customers

Content Writing Strategies

The foundation for any SEO content strategy is to know what you hope to achieve. Set measurable goals before you begin, so that the SEO
copywriter, marketing executives, and other sponsors are all working toward the same KPIs.

Here are common metrics to measure:

Click-through rate: This is the number of clicks that the copy and product acquire divided by the number of times it is shown on a search engine results page (SERP). Conversion rate: The number that results from dividing conversions by the number of total interactions that can be tracked to a conversion during the same period. Organic traffic: Readers and consumers who visit a web page through
unpaid means.

Backlinks:

Links from one website to a page on another. SERP position: The positions a website has in organic search.

Dwell time: The length of time a person spends looking at a webpage. Page and Domain Authority: Search engine ranking score.

Organic keyword opportunity/difficulty: A score that tells you how challenging it would be for the website to rank high on a SERP for a certain keyword.

Pageviews per Session: The website’s total page views are divided by the number of sessions that have happened.
The SEO writer should be given the data they need to succeed so that each new page that’s created is tied back to a core business goal.

•Competitor Analysis Framework

SEO competitive analysis involves researching the links, keywords, content, and more of your SEO competitors to reverse engineer
the most successful elements of these tactics into your SEO strategy.

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Instead of guessing which keywords to target, content to create, or links to build, you can instead see what's already working for
others, and build upon that success. Consider a real-world example: Imagine you operate a grocery store — one of three competing stores in town. Your customers are happy, but you know they also visit other stores because they can't buy everything in one place. So you go on a road trip to gather competitive intelligence. You visit the other stores to understand the popular items they offer. By offering these items yourself — or even superior ones — you help your customers make fewer trips, and in turn, you gain more business.

Related HTML Tags

HTML tags are code elements with the back-end of all web pages, but there are also specific HTML code types that provide search
engines with key info for SERP display. Essentially, these elements highlight parts of your content that are relevant for search, and
they describe those elements for search crawlers.
1. Title tag
2. Meta description tag
3. Heading (H1-H6) tags
4. Image alt text
5. Schema markup
6. HTML5 semantic tags
7. Meta robots tag
8. Canonical tag

Why should to Choose SEO Training in Lahore

SEO is an essential need of the time in this modern business world. Every business has an online presence, and improving
the online market has become very important. It is complicated technology and needs a professional Trainer to help you
remain at the top. There is a lot of demand for SEO executives these days and SEO course is the hottest course today. Skilled
SEO experts are in demand all over the world. Not just big-scale industries, but even smaller businesses are hiring SEO services
too. SEO techniques are important for improving the visibility of your business website in natural search engine results. To have
an online presence it is necessary to know the fundamentals of search engine optimization. SEO has come an extensive way
and will continue to modify as search engines grow.

 Conclusion

The future of SEO is in accepting the user’s commitment, wants, and desires that drive behavior. The meaning of gaining
grip online through other websites and media cores will be valuable for SEO success. SEO will be brand reliability and
developing relationships to build integrity and acceptance. SEO name; show that it expands the process of your site to increase
its visibility when people search for products and services linked to your business on Google.

 Author Bio: Hasnain Haider
He is investigating Artificial Intelligence and sharing his work
through Blogging. He has Computer Sciences Knowledge and
needs to deliver it through different platforms. His aim is to
make Pakistan a Digital State as the country needs
development in all human welfare segments.

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