Chord Cutters Re-Define On-Demand Viewing: OTT Advertising Inventory To Rise In 2019

It is interesting to note that some of the current OTT subscribers have never been patrons of cable TV or satellite channels. Along with the older generation that is cutting chords and switching to on-demand streaming, they have forced distributors and producers of entertainment to change. Distribution channels now run online content. The rapid growth […]

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